{"product_id":"koreatown-nyc-jinwon-kim-9781479833627","title":"Koreatown, NYC: The Consumption of a Transnational Brand","description":"\u003cp\u003e\u003cb\u003eHow Manhattan's Koreatown functions as a new ethnic enclave\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn the past decade, Korean entertainment has gained global recognition, with Korean movies and TV shows winning Oscars and Emmys, and K-Pop groups becoming wildly popular. In Manhattan, Koreatown has become a popular destination for both locals and tourists, drawing them in with its bars, restaurants, and day spas. Jinwon Kim argues that Manhattan's Koreatown has become a new type of ethnic enclave, what she dubs a \"transclave.\" This commercialized ethnic space exists solely for consumption, leisure, and entertainment, and has been shaped by South Korea's nation-branding strategy, new economic and cultural strategies, patterns in Korean migration, and shifts in tourism and urban policies in New York City. \u003cp\u003e\u003c\/p\u003eKim posits that for many consumers in Koreatown, especially those who are not of Korean descent, the space has become a commercialized place where transnational culture meets the diverse racial and ethnic mosaic of New York City. Kim emphasizes how the space functions to \"brand Korea\" as a space to \"consume ethnicity,\" reflecting the landscape of South Korea's consumer culture through the physical appearance of buildings and stores and the inclusion of franchise brands. Ultimately, \u003ci\u003eKoreatown, NYC \u003c\/i\u003eis a fascinating exploration of the intersection of authenticity, ethnicity, and identity in the heart of New York's midtown.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jinwon Kim\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1479833622\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781479833627\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e New York University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/05\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.81d","brand":"Jinwon Kim","offers":[{"title":"Hardcover","offer_id":50593422868735,"sku":"9781479833627","price":99.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/koreatown-nyc-jinwon-kim-9781479833627","provider":"WR Book House","version":"1.0","type":"link"}