{"product_id":"lambretta-125-a-b-vittorio-tessera-9788879119535","title":"Lambretta 125 A-B: History, Models, and Documentation","description":"\u003cp\u003e\u003cb\u003eThe progenitors, the earliest Lambrettas - the 125 A and B - the scooters that established one of the symbols in the history of personal transportation in 1947.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe first model was conceived in Rome as early as 1944, at the home of Ferdinando Innocenti; it had yet to be baptised as the Lambretta and was known simply as the \"Esperimento Tipo 0\". After a full three years of research, trials and road tests the Lambretta was finally ready to be introduced to the international public; at the Paris Motorcycle Fair, the new Innocenti product made its official debut in the European scooter world. \u003cp\u003e\u003c\/p\u003eOnce again, this monograph bears the signature of Vittorio Tessera, Italy's leading expert on the Innocenti marque and the Lambretta in particular. The book surveys every version of these early Lambrettas, with chapters on technical details and others more related to advertising and social aspects.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Vittorio Tessera\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8879119532\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9788879119535\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Giorgio NADA Editore\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 120\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.78lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.49h x 10.09w x 0.55d","brand":"Vittorio Tessera","offers":[{"title":"Paperback","offer_id":48448048496895,"sku":"9788879119535","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cb55c12a-7c7b-4fa2-bed9-3acfac7070ce.jpg?v=1777236544","url":"https:\/\/www.whiterainbookhouse.com\/products\/lambretta-125-a-b-vittorio-tessera-9788879119535","provider":"WR Book House","version":"1.0","type":"link"}