{"product_id":"last-call-for-bud-light-anson-frericks-9781668070901","title":"Last Call for Bud Light: The Fall of America's Favorite Beer","description":"\u003cb\u003eThe astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eAnson Frericks, a former president at Anheuser-Busch--formerly the home of America's most popular brewery--watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management. \u003cp\u003e\u003c\/p\u003eRather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney. \u003cp\u003e\u003c\/p\u003eNow, Anheuser-Busch's evolution and its subsequent fallout is brought to light as never before with this ultimate insider's look. Compelling, candid, and eye-opening, \u003ci\u003eLast Call for Bud Light\u003c\/i\u003e is the unforgettable story of the downfall of an American icon.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anson Frericks\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1668070901\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781668070901\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Threshold Editions\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/04\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.38h x 5.50w x 0.71d","brand":"Anson Frericks","offers":[{"title":"Hardcover","offer_id":46094419460351,"sku":"9781668070901","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b4d2de85-a973-4274-9306-cfe1620f623e.jpg?v=1724844601","url":"https:\/\/www.whiterainbookhouse.com\/products\/last-call-for-bud-light-anson-frericks-9781668070901","provider":"WR Book House","version":"1.0","type":"link"}