{"product_id":"launchcode-larry-mickelberg-9781968615017","title":"Launchcode: Pharma, AI and the Next Frontier (Volume 1)","description":"\u003cp\u003e\u003cstrong\u003eLaunchcode: AI, Pharma and the Next Frontier Volume 1: The Agentic Shift\u003c\/strong\u003e redefines how pharmaceutical brands go to market. Industry veteran Larry Mickelberg introduces Launchcode-an AI-native commercial operating system powered by intelligent agents that orchestrate targeting, messaging, field support, and performance in real time. This book is a strategic guide for commercial leaders ready to move beyond legacy models and embrace the future of precision, automation, and impact in pharma marketing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Larry Mickelberg\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1968615016\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781968615017\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Axonal.AI LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 218\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.59d","brand":"Larry Mickelberg","offers":[{"title":"Paperback","offer_id":47040107544831,"sku":"9781968615017","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b9e16d6d-9b83-4cf1-b4a4-3b4cebf4840a.jpg?v=1752753581","url":"https:\/\/www.whiterainbookhouse.com\/products\/launchcode-larry-mickelberg-9781968615017","provider":"WR Book House","version":"1.0","type":"link"}