{"product_id":"launchcode-larry-mickelberg-9781968615024","title":"Launchcode: AI, Pharma and the Next Frontier, Volume 2: The Commercial AI Playbook","description":"\u003cp\u003e\u003cstrong\u003eVolume 2: The Commercial AI Playbook \u003c\/strong\u003ereveals how AI agents are redefining the operating model of pharmaceutical commercialization. From omnichannel planning and brand strategy to insight generation and launch execution, Larry Mickelberg unpacks how agentic systems reinvent the daily workflows of modern commercial teams. This volume offers a practical blueprint for rebuilding the commercial stack-task by task, role by role-with intelligent agents at the core. For leaders of brand, field, and agency teams, it's a playbook for speed, adaptability, and competitive advantage in the era of AI-powered precision.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Larry Mickelberg\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1968615024\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781968615024\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Axonal.AI LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 254\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.53d","brand":"Larry Mickelberg","offers":[{"title":"Paperback","offer_id":47931082309887,"sku":"9781968615024","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_06f818cd-e1f5-473d-8c7a-93e1beebed7a.jpg?v=1766346324","url":"https:\/\/www.whiterainbookhouse.com\/products\/launchcode-larry-mickelberg-9781968615024","provider":"WR Book House","version":"1.0","type":"link"}