{"product_id":"launching-enterprise-products-anusha-ravi-9798868826603","title":"Launching Enterprise Products: How to Navigate Strategy, Influence, and Delivery in Complex Organizations","description":"Launching Enterprise Products is your guide to building enterprise platforms from the ground up. If you've ever faced the challenge of creating complex products amidst ambiguity and scale, this book delivers a practical playbook drawn from real-world experience. Learn how to define user-centric strategies in dynamic environments, align cross-functional teams without stalling momentum, and make sound decisions--even when data is messy or incomplete. Packed with actionable frameworks, case studies, and reflective exercises, this guide helps you move from concept to launch under real-world constraints. You'll discover how to architect scalable systems, design for long-term resilience, and lay the foundations for sustainable growth. Whether you're leading a new product initiative or formalizing structure within an existing team, \u003cem\u003eLaunching Enterprise Products\u003c\/em\u003e equips you with the mindset and tools to build products that ship and thrive. You Will:  \u003cul\u003e Learn how to define and evolve enterprise product strategies in uncertain, fast-changing environments Understand techniques for aligning stakeholders across engineering, design, sales, and leadership without losing velocity Tackle real-world approaches to validating product-market fit within large organizations or regulated industries \u003c\/ul\u003e This book is for:  Product Managers (PM, Senior PM, Staff\/Group), Product leaders and Engineering managers \u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anusha Ravi,Nitika Malhotra\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798868826603\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Apress\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/15\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 148\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.35d","brand":"Anusha Ravi","offers":[{"title":"Paperback","offer_id":49001124626687,"sku":"9798868826603","price":44.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/launching-enterprise-products-anusha-ravi-9798868826603","provider":"WR Book House","version":"1.0","type":"link"}