{"product_id":"launching-new-products-john-westman-9781606499221","title":"Launching New Products: Best Marketing and Sales Practices","description":"The goals of this book are to discuss critical topics in launching new products, and to distill successful approaches from hundreds of publications and experience from launching over 50 new products into a checklist for marketing leaders, CEOs, and board members. The function of this checklist is to force consideration and completion of tasks that drive a successful product launch.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Westman, Paul Sowryrda\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 160649922X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781606499221\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/25\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 180\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.34d","brand":"John Westman","offers":[{"title":"Paperback","offer_id":44321639071999,"sku":"9781606499221","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3e41dfb0-1043-43df-a96c-034705faceb8.jpg?v=1696331922","url":"https:\/\/www.whiterainbookhouse.com\/products\/launching-new-products-john-westman-9781606499221","provider":"WR Book House","version":"1.0","type":"link"}