{"product_id":"lead-the-category-stan-berenbaum-9781440132285","title":"Lead the Category!: The Secrets of Franchising and Business Success","description":"What are the secrets of franchising and business success? And how do you become a category leader? This book contains winning strategies, practical thoughts and easy to implement techniques on becoming the leader in your category.\u003cp\u003e Valuable information about...\u003c\/p\u003e\u003cp\u003e ● The problem with your mission statement\u003cbr\u003e ● Why transparency is not your goal\u003cbr\u003e ● What \"jail breaks\" have to do with your franchise relationship\u003cbr\u003e ● The three rules of employment\u003cbr\u003e ● The sure-fire rapid advancement strategy\u003cbr\u003e ● Why you should be concerned if you are taking care of your numbers\u003cbr\u003e ● The characteristics of great category leaders\u003cbr\u003e ● The best definition of franchising\u003cbr\u003e ● Why you should forget trust, sort of\u003cbr\u003e ● Why (+1) + (-1) does not equal 0\u003cbr\u003e ● What empty airline seats have to do with your business\u003cbr\u003e ● What to do if your franchisees have formed an independent franchise association\u003cbr\u003e ● The franchise convention success formula\u003c\/p\u003e\u003cp\u003e Learn the secrets of franchising and business success and Lead the Category!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stan Berenbaum\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1440132283\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781440132285\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/08\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 140\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.33d\u003c\/p\u003e","brand":"Stan Berenbaum","offers":[{"title":"Paperback","offer_id":44066178859263,"sku":"9781440132285","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7cde7e3a-403f-4840-9fb0-e73cd5393235.jpg?v=1685405757","url":"https:\/\/www.whiterainbookhouse.com\/products\/lead-the-category-stan-berenbaum-9781440132285","provider":"WR Book House","version":"1.0","type":"link"}