{"product_id":"lead-the-way-mauro-berno-9798604144183","title":"Lead the Way: The Modern Approach to Growing Your Business in the Digital Age","description":"\u003cstrong\u003eWhat's the secret to business success?\u003c\/strong\u003e \u003cbr\u003e\u003cp\u003eIf you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. \u003cbr\u003eWritten by Mauro Berno, CEO and founder of Foundcoo, LEAD THE WAY is essential reading for anyone involved in Marketing, Sales or managing a sales force. In LEAD THE WAY you'll learn exactly how to design a smarter, healthier and more effective way to work and this will be a foundation to make sure that you are growing your business. No matter what your product or service, If you do it correctly, not only will you attract more customers, but you will also retain more of the existing ones. \u003cbr\u003e\u003c\/p\u003e\u003cstrong\u003eThis book will help you reframe how your product or service is presented to the world, in order to meaningfully connect with people who want it.\u003c\/strong\u003e\u003cp\u003eIn this groundbreaking new book Mauro employs his signature blend of insight, observation, and memorable examples to teach you: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe art of positioning and grow your business.\u003c\/li\u003e\n\u003cli\u003eThe best way to achieve your marketing and sales goals.\u003c\/li\u003e\n\u003cli\u003eHow to get new customers, clients, or patients and how to make more profit from existing ones.\u003c\/li\u003e\n\u003cli\u003eWhy the old approaches to advertising and branding no longer work.\u003c\/li\u003e\n\u003cli\u003eA simple step-by-step process for creating your own personalized marketing plan.\u003c\/li\u003e\n\u003cli\u003eWhy \"big business\" style marketing could kill your business and strategies that actually work for small and medium-sized businesses.\u003c\/li\u003e\n\u003cli\u003eHow to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.\u003c\/li\u003e\n\u003cli\u003eHow to shadowing competitors and make yourself the only logical choice.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mauro Berno\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798604144183\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/08\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 238\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.54d","brand":"Mauro Berno","offers":[{"title":"Paperback","offer_id":48588268011775,"sku":"9798604144183","price":15.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/lead-the-way-mauro-berno-9798604144183","provider":"WR Book House","version":"1.0","type":"link"}