{"product_id":"leaders-gardner-m-nason-9781480871861","title":"Leaders: Say What You Mean, Mean What You Say","description":"\u003cp\u003eWhen it comes to communicating, too many leaders have only a vague notion of how to do it successfully.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIt's important for leaders to refine their communications with employees and other key players since they are likely to have an effect on achieving organizational objectives. After all, no matter how good you are, if you can't communicate effectively, how are you going to accomplish what needs to be done?\u003c\/p\u003e \u003cp\u003eIn this communications guide, you'll learn how to: \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003egive team members information and guidance in clear and achievable terms;\u003c\/p\u003e \u003cp\u003etailor messages to satisfy your audience's interest and role; and\u003c\/p\u003e \u003cp\u003edistinguish, differentiate, and position yourself, your organization, and your products and services as the best or preferred solution compared to competitors.\u003c\/p\u003e \u003cp\u003eThe author also highlights how to ensure that employees understand what a leader intends in clear terms, how to avoid offending audiences, and what to expect from the communications staff.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eWhether you're a leader of a small department or a large organization, you'll get useful advice to improve your skills and achieve better results in this communications guide.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gardner M. Nason\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1480871869\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781480871861\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Archway Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/12\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 206\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.47d\u003c\/p\u003e","brand":"Gardner M. Nason","offers":[{"title":"Paperback","offer_id":43985751539967,"sku":"9781480871861","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d9c505d8-075a-45b7-9e74-8f348e6c29e7.jpg?v=1683279351","url":"https:\/\/www.whiterainbookhouse.com\/products\/leaders-gardner-m-nason-9781480871861","provider":"WR Book House","version":"1.0","type":"link"}