{"product_id":"leading-apple-with-steve-jobs-jay-elliot-9781118379523","title":"Leading Apple with Steve Jobs: Management Lessons from a Controversial Genius","description":"\u003cb\u003eA former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives\u003c\/b\u003e \u003cp\u003eJay Elliot was hired personally by Steve Jobs, just in time to accompany him on the last of his historic visits to Xerox's Palo Alto Research Center, the visits that changed the course of computing. As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In \u003ci\u003eLeading Apple with Steve Jobs\u003c\/i\u003e, Jay details how Steve managed and motivated his people--and what every manager can learn from Jobs about motivating people to do the best work of their lives.\u003c\/p\u003e \u003cp\u003eSteve Jobs used the phrase \"Pirates! Not the Navy\" as a rallying cry--a metaphor to \"Think Different.\" In the days of developing the Macintosh, it became a four-word mission statement. It expresses the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplains how to find talented people who will understand your objectives and be able to make a contribution to that effort\u003c\/li\u003e \u003cli\u003eLists traits that can determine whether a person will be so committed to the vision that they will provide their own motivation\u003c\/li\u003e \u003cli\u003eExplains how to ensure that your employees hold an allegiance to the captain and to his\/her shipmates, and also possess the ability to come up with original, unique ways to approach a problem, and be self-guided with a strong sense of direction\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eLeading Apple with Steve Jobs\u003c\/i\u003e will shift your thought paradigm and inspire you to assemble and lead innovative teams.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jay Elliot\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118379527\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118379523\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/25\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.82lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.40w x 0.69d","brand":"Jay Elliot","offers":[{"title":"Hardcover","offer_id":43947778277631,"sku":"9781118379523","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_6d2d4f89-5268-4ab4-909e-a6dfb73cdb59.jpg?v=1681520742","url":"https:\/\/www.whiterainbookhouse.com\/products\/leading-apple-with-steve-jobs-jay-elliot-9781118379523","provider":"WR Book House","version":"1.0","type":"link"}