{"product_id":"leading-digital-george-westerman-9781625272478","title":"Leading Digital: Turning Technology Into Business Transformation","description":"\u003cb\u003e\u003ci\u003eBecome a Digital Master--No Matter What Business You're In\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIf you think the phrase \"going digital\" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about \u003ci\u003ethe other 90-plus percent of the economy?\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eLeading Digital\u003c\/i\u003e, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to \u003ci\u003einvest\u003c\/i\u003e in digital capabilities, and how to \u003ci\u003elead\u003c\/i\u003e the transformation. Within these parts, you'll learn: \u003cp\u003e\u003c\/p\u003e- How to engage better with your customers\u003cbr\u003e- How to digitally enhance operations\u003cbr\u003e- How to create a digital vision\u003cbr\u003e- How to govern your digital activities \u003cp\u003e\u003c\/p\u003eThe book also includes an extensive step-by-step transformation playbook for leaders to follow. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eLeading Digital\u003c\/i\u003e is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e George Westerman, Didier Bonnet, Andrew McAfee\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1625272472\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781625272478\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/14\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.40w x 1.10d\u003cbr\u003e\u003cb\u003eAward:\u003c\/b\u003e Axiom Business Book Awards - Silver Medal Winner\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 02\/01\/2015 pg. 1025","brand":"George Westerman","offers":[{"title":"Hardcover","offer_id":44051149979903,"sku":"9781625272478","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d0e1bc31-53ec-4a6b-b0f1-a5bee374de6c.jpg?v=1685011386","url":"https:\/\/www.whiterainbookhouse.com\/products\/leading-digital-george-westerman-9781625272478","provider":"WR Book House","version":"1.0","type":"link"}