{"product_id":"leading-from-zero-david-coffaro-9781734409918","title":"Leading from Zero: Seven Essential Elements of Earning Relevance","description":"\u003cp\u003eEarning and sustaining relevance with employees and customers is the primary responsibility of leaders. \u003ci\u003eLeading from Zero: Seven Essential Elements of Earning Relevance\u003c\/i\u003e is a step by step \"how to\" guide for leaders. Similar to the concept of zero-based budgeting, Leading from Zero asserts every organization starts its day from a base of \u003ci\u003ezero\u003c\/i\u003e. Zero customers. Zero employees. Zero revenue. Leaders must influence their organizations and \u003ci\u003eearn relevance\u003c\/i\u003e with customers, employees, and all stakeholders every day. Organizations have no entitlement to customers, employees, or revenue. Stakeholders have free will and only engage with an organization that demonstrates a relevant vision and clear value proposition and continually delivers on both.\u003c\/p\u003e\u003cp\u003eThese principles form a mindset from which leaders, starting at zero, must intentionally choose activities aligned with earning relevance among their stakeholders. When leaders take nothing for granted, they measure the value of each intentional activity by its alignment with the organization's vision. Through this mindset, leaders recognize accountability for assuring they continually uphold the vision as they influence activities intended to bring it to life, focus resources toward fulfilling the vision, and challenge any investments of time, attention or funds that diverge from the vision.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eLeading from Zero\u003c\/i\u003e distills this new strategic leadership paradigm into Seven Essential Elements of Earning Relevance: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLeading by Cause\u003c\/li\u003e\n\u003cli\u003eUnceasing Re-definition of Normal\u003c\/li\u003e\n\u003cli\u003eAdaptive Disruption\u003c\/li\u003e\n\u003cli\u003eProcess Mindset\u003c\/li\u003e\n\u003cli\u003eSeeing Your Organization as Others Do\u003c\/li\u003e\n\u003cli\u003eWinning Hearts and Minds\u003c\/li\u003e\n\u003cli\u003eSustainability\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThese seven elements operationalize the paradigm within an organization. Each element anchors to the overriding theme of earning relevance every day. Employees, customers, and other stakeholders must receive value from the organization. If they don't, they'll part company to find it elsewhere.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Coffaro\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1734409916\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781734409918\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sacg\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/22\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.49lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.34d","brand":"David Coffaro","offers":[{"title":"Paperback","offer_id":45478895190271,"sku":"9781734409918","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_07cc327e-de86-4129-b4cc-0342f8fbfe5c.jpg?v=1715935919","url":"https:\/\/www.whiterainbookhouse.com\/products\/leading-from-zero-david-coffaro-9781734409918","provider":"WR Book House","version":"1.0","type":"link"}