{"product_id":"leading-in-crisis-lalayan-9781606496671","title":"Leading in Crisis: A Guide for Pharmaceutical and Biotech Leaders","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eLeading in Crisis\u003c\/i\u003e is a practical guide for pharmaceutical and biotech leaders navigating high-stakes environments where science, ethics, patient trust, and operational continuity collide.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn the pharmaceutical and biotechnology industries, crises are not hypothetical-they are inevitable. Clinical trial setbacks, safety signals, regulatory scrutiny, supply chain disruptions, pricing controversies, and digital reputational risks can emerge suddenly, placing immense pressure on leaders and organizations alike.\u003c\/p\u003e\u003cp\u003eThrough real-world examples and actionable models, this book explores how leaders can master crisis communication, build effective response teams, uphold scientific integrity, and maintain patient-centric and ethical governance-even in moments of intense scrutiny. It addresses the growing impact of digital media, emerging risks such as AI and cybersecurity, and the evolving role of Medical Affairs as a strategic leader during disruption.\u003c\/p\u003e\u003cp\u003eMore than a management handbook, \u003cb\u003e\u003ci\u003eLeading in Crisis\u003c\/i\u003e\u003c\/b\u003e is a blueprint for leaders who aspire to transform adversity into clarity, credibility, and long-term strength-while never losing sight of the patients and principles that define their mission.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lalayan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1606496670\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781606496671\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/08\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 214\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.45d","brand":"Lalayan","offers":[{"title":"Paperback","offer_id":48852958019839,"sku":"9781606496671","price":34.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/leading-in-crisis-lalayan-9781606496671","provider":"WR Book House","version":"1.0","type":"link"}