{"product_id":"leading-pharmaceutical-innovation-oliver-gassmann-9783319668321","title":"Leading Pharmaceutical Innovation: How to Win the Life Science Race","description":"\u003cp\u003eThis book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R\u0026amp;D investments and tightening cost control pressures. The authors present three sources of pharmaceutical innovation: new management methods in the drug development pipeline; new technologies as enablers for cutting-edge R\u0026amp;D; and new forms of cooperation and internationalization, such as open innovation in the early phases of R\u0026amp;D. New models and methods are illustrated with cases from Europe, the US, and Asia. This third fully revised edition was expanded to reflect the latest updates in open and collaborative innovation, the greater strategic importance of venture capital and early-stage investments, and the new range of emerging technologies now being put to use in pharmaceutical innovation.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Oliver Gassmann, Alexander Schuhmacher, Max Von Zedtwitz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3319668323\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783319668321\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/24\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 179\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.50d","brand":"Oliver Gassmann","offers":[{"title":"Hardcover","offer_id":44058415759615,"sku":"9783319668321","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_080f5ebc-a657-4e9c-84b0-c60fda0a5acd.jpg?v=1685052435","url":"https:\/\/www.whiterainbookhouse.com\/products\/leading-pharmaceutical-innovation-oliver-gassmann-9783319668321","provider":"WR Book House","version":"1.0","type":"link"}