{"product_id":"leading-pharmaceutical-innovation-oliver-gassmann-9783540776352","title":"Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry","description":"\u003cp\u003ePharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R\u0026amp;D, and new forms of internationalisation, such as outside-in innovation in the early phases of R\u0026amp;D. Our findings are illustrated not only in cases of Swiss pharmaceutical industry, but also by industry cases from the US and Asia.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Oliver Gassmann, Gerrit Reepmeyer, Maximilian Von Zedtwitz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3540776354\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783540776352\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/03\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 186\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.30w x 0.70d","brand":"Oliver Gassmann","offers":[{"title":"Hardcover","offer_id":44829641375999,"sku":"9783540776352","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_213639c4-27fd-4da9-82bc-39ab7dc8b15b.jpg?v=1708451293","url":"https:\/\/www.whiterainbookhouse.com\/products\/leading-pharmaceutical-innovation-oliver-gassmann-9783540776352","provider":"WR Book House","version":"1.0","type":"link"}