{"product_id":"leading-the-campaign-michael-j-worth-9781475828849","title":"Leading the Campaign: The President and Fundraising in Higher Education","description":"\u003cp\u003eLeading the Campaign provides an overview of campaigns in higher education. It emphasizes the leadership role of college and university presidents, but also provides important insights on the role of volunteers and fundraising professionals. It provides lessons and examples that are relevant to all types of nonprofit organizations. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe campaign has endured over more than a century as a principal strategy for advancing colleges and universities. It is an approach to fundraising that is rooted in fundamentals of human nature and values and its central principles have proven to be effective under a variety of circumstances. This book focuses on those central principles and how they are being applied in today's changing environment. \u003cp\u003e\u003c\/p\u003eThe second edition has been revised and updated from the first edition, published in 2010, to provide current data and examples. The book has been expanded to include discussion of emerging trends in campaigns, including the increased importance of social media and online giving. It includes numerous examples drawn from various types of colleges and universities and history-making campaigns.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael J. Worth\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1475828845\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781475828849\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/31\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 210\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.06lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d","brand":"Michael J. Worth","offers":[{"title":"Hardcover","offer_id":48742568919295,"sku":"9781475828849","price":68.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/leading-the-campaign-michael-j-worth-9781475828849","provider":"WR Book House","version":"1.0","type":"link"}