{"product_id":"lean-startup-marketing-j-cafesin-9781732543102","title":"Lean Startup Marketing: A 3-Step Guide to Building and Marketing a Sustainable Business","description":"\u003cb\u003eDo you have an idea for a product or service, but have little money and no clue how to create a business? \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eHave an offering that isn't selling much, and you'd like to get more traction from your marketing efforts? \u003cp\u003e\u003c\/p\u003e\u003cb\u003eLean Startup Marketing (Workbook 1)\u003c\/b\u003e teaches the \u003ci\u003eRAF Marketing Method\u003c\/i\u003e of turning ideas into products and services of value, for profit. This three-step process gives you practical, doable steps to create and build a \u003ci\u003esustainable\u003c\/i\u003e business, and get the greatest response on your marketing efforts, at launch, and beyond. \u003cp\u003e\u003c\/p\u003eBestselling author, and Stanford marketing educator, J. Cafesin, takes you on the journey of your professional career-creating your own business-from idea through launch, at little to no cost. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eLSM Workshop 1: PRODUCTIZATION\u003c\/b\u003e, is the process of validating your idea, proving your potential offering will SELL before you build it. Neglect to productize your offerings, and at best, your marketing efforts will get little traction. At worst, ignoring Productization leads to startup failure. Productization must happen \u003ci\u003ebefore\u003c\/i\u003e BRANDING (Workbook 2). Implementing the steps of Productization, in order, allows you to produce tightly targeted marketing campaigns that motivate viewers to click, try, and BUY your products and services.\u003cul\u003e\n\u003cli\u003eMBA to marketing novice, Workshop 1: PRODUCTIZATION provides all the marketing you'll ever need to know to become proficient at marketing...anything.\u003c\/li\u003e\n\u003cli\u003eCreate \u003cb\u003eProductization Lists\u003c\/b\u003e filled with content to use in your branding, marketing, and ad campaigns throughout the life-cycle of your business\u003c\/li\u003e\n\u003cli\u003eIdentify \u003cb\u003eTarget Markets and Users\u003c\/b\u003e who will likely buy your new offering.\u003c\/li\u003e\n\u003cli\u003eConstruct an Elevator \u003cb\u003ePitch\u003c\/b\u003e to succinctly chat up your new venture.\u003c\/li\u003e\n\u003cli\u003ePerform \u003cb\u003eCompetitive Analysis\u003c\/b\u003e, and find differentiators that make your offering unique\u003c\/li\u003e\n\u003cli\u003eChoose an effective \u003cb\u003eProfit Model\u003c\/b\u003e to make money on your offering\u003c\/li\u003e\n\u003cli\u003eProject \u003cb\u003eHorizontal and Vertical markets\u003c\/b\u003e for current and future offerings.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eLSM\u003c\/b\u003e is \u003ci\u003enot\u003c\/i\u003e marketing theory, or just famous entrepreneurs' stories. Each workbook, filled with slides, challenges, and projects, is a step-by-step guide you'll refer to again and again, to ensure you are on the proper path to building a thriving business. The \u003cb\u003eLSM series\u003c\/b\u003e provides specific, low-budget, actionable steps for marketing your offerings, to sell directly [as a licensing agreement], or to launch your first offering as a profitable startup. It's time to become your own CEO and create a career you love!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e J. Cafesin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1732543100\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781732543102\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Entropy Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/16\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.51d","brand":"J. Cafesin","offers":[{"title":"Paperback","offer_id":43982406320383,"sku":"9781732543102","price":17.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_01eb47a5-eff1-480c-881f-54bcb5bec44a.jpg?v=1683260976","url":"https:\/\/www.whiterainbookhouse.com\/products\/lean-startup-marketing-j-cafesin-9781732543102","provider":"WR Book House","version":"1.0","type":"link"}