{"product_id":"learnability-isnt-enough-hans-van-de-bruggen-9798988826040","title":"Learnability Isn't Enough: How to Design Apps That Are Easy to Use in the Long Run, Not Just the First Run","description":"Some UI difficulties are temporary. Others are permanent.\u003cp\u003eIn the world of product design, learnability often takes the spotlight. But what about the day-to-day experience of interacting with an app once users have learned it?\u003c\/p\u003e\u003cp\u003eIn \"Learnability Isn't Enough,\" Hans van de Bruggen delves deep into the realm of permanent \"ergonomic\" effort-the effort that remains even after the learning phase. Through insightful analysis, practical tools, and real-world examples, this book teaches you how to design apps that are not only easy to learn but also easy to use, day in and day out.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCore to this approach is understanding that some sources of effort are temporary, while others are permanent.\u003c\/strong\u003e Learning where to click is a \u003cem\u003etemporary\u003c\/em\u003e effort that fades with familiarity. In contrast, issues like difficult-to-hit buttons or hard-to-distinguish status indicators are \u003cem\u003epermanent\u003c\/em\u003e and persist over time. Users can't make an inconvenient button more convenient on their own, leaving them with this difficulty long-term.\u003c\/p\u003e\u003cp\u003eMaking matters worse, many of these issues only become apparent after prolonged use, which means they often go unfixed until after users have had a poor experience. Instead, this book provides tools to identify and address these issues \u003cem\u003eproactively\u003c\/em\u003e. You'll learn: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003col\u003e\n\u003cstrong\u003eHow to catch long-term issues \u003c\/strong\u003ethat often aren't noticed right away\u003cstrong\u003eHow to spot key improvements \u003c\/strong\u003eand make wiser decisions about where to focus your design efforts\u003cstrong\u003eHow to redesign interfaces \u003c\/strong\u003ewhile keeping your current users happy\u003c\/ol\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBy learning to spot permanent effort in the design phase, you can effectively \"see the future\" and address the sources of effort that will persist for users in the long run.\u003c\/p\u003e\u003cp\u003eDiscover innovative methods like the \u003cem\u003eCUPID System\u003c\/em\u003e, \u003cem\u003espeed running\u003c\/em\u003e, and the \u003cem\u003eUsability Matrix\u003c\/em\u003e to evaluate and enhance the efficiency and comfort of your interfaces. With these user-centered design principles and tools, you can design products that satisfy and delight users over the long term, avoiding common pitfalls that frustrate and alienate even the most loyal customers.\u003c\/p\u003e\u003cp\u003eWhether you're a seasoned UX professional or just starting out, \"Learnability Isn't Enough\" is your guide to elevating the everyday user experience, ensuring that your products are not just usable but truly user-friendly.\u003c\/p\u003e\u003cp\u003eEnhance your design process with the only book focused \u003cem\u003eentirely\u003c\/em\u003e on long-term usability. Get your copy today and start making a lasting impact on your users' experience.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e==\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat readers are saying\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"\u003c\/em\u003e\u003cstrong\u003e\u003cem\u003eA new method of approaching usability\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e [with] an in-depth look at \u003c\/em\u003e\u003cstrong\u003e\u003cem\u003esolving harder-to-spot issues\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"An excellent guide to \u003c\/em\u003e\u003cstrong\u003e\u003cem\u003ebuilding user interfaces strategically\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"\u003c\/em\u003e\u003cstrong\u003e\u003cem\u003eChanged my perspective\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e [about] building any app or software UI\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"\u003c\/em\u003e\u003cstrong\u003e\u003cem\u003eI learned so many things\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e from your book!\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"\u003c\/em\u003e\u003cstrong\u003e\u003cem\u003eA practical guide for designers\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e [with] tools to \u003c\/em\u003e\u003cstrong\u003e\u003cem\u003eproactively identify and solve user interface issues\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"\u003c\/em\u003e\u003cstrong\u003e\u003cem\u003eReally opened my eyes\u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003e. I appreciated the CUPID framework. I already had many knowledge in the field, but this framework [helped] make things more structured.\"\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Hans Van de Bruggen\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798988826040\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Hans Van de Bruggen\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/31\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.53d","brand":"Hans Van de Bruggen","offers":[{"title":"Paperback","offer_id":45898983997695,"sku":"9798988826040","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b7e2e431-ffbc-4c0b-b743-6904955ec59f.jpg?v=1721377585","url":"https:\/\/www.whiterainbookhouse.com\/products\/learnability-isnt-enough-hans-van-de-bruggen-9798988826040","provider":"WR Book House","version":"1.0","type":"link"}