{"product_id":"lego-studies-mark-j-p-wolf-9780415722919","title":"LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon","description":"\u003cp\u003eSince the \"Automatic Binding Bricks\" that LEGO produced in 1949, and the LEGO \"System of Play\" that began with the release of Town Plan No. 1 (1955), LEGO bricks have gone on to become a global phenomenon, and the favorite building toy of children, as well as many an AFOL (Adult Fan of LEGO). LEGO has also become a medium into which a wide number of media franchises, including \u003ci\u003eStar Wars\u003c\/i\u003e, \u003ci\u003eHarry Potter\u003c\/i\u003e, \u003ci\u003ePirates of the Caribbean\u003c\/i\u003e, \u003ci\u003eBatman\u003c\/i\u003e, \u003ci\u003eSuperman\u003c\/i\u003e, \u003ci\u003eLord of the Rings\u003c\/i\u003e, and others, have adapted their characters, vehicles, props, and settings. The LEGO Group itself has become a multimedia empire, including LEGO books, movies, television shows, video games, board games, comic books, theme parks, magazines, and even MMORPGs.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e \u003c\/i\u003e\u003cp\u003eLEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon is the first collection to examine LEGO as both a medium into which other franchises can be adapted and a transmedial franchise of its own. Although each essay looks at a particular aspect of the LEGO phenomenon, topics such as adaptation, representation, paratexts, franchises, and interactivity intersect throughout these essays, proposing that the study of LEGO as a medium and a media empire is a rich vein barely touched upon in Media Studies.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark J. P. Wolf\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415722918\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415722919\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/20\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 294\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 5.90w x 0.60d","brand":"Mark J. P. Wolf","offers":[{"title":"Paperback","offer_id":44966097551615,"sku":"9780415722919","price":52.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d77f283f-de21-427f-a201-6518303fecbe.jpg?v=1711158851","url":"https:\/\/www.whiterainbookhouse.com\/products\/lego-studies-mark-j-p-wolf-9780415722919","provider":"WR Book House","version":"1.0","type":"link"}