{"product_id":"lei-juns-cards-yaxuan-li-9781487800635","title":"Lei Jun's Cards: Secrets Behind the Miraculous Rise of Xiaomi","description":"How do we account for the spectacular rise of Xiaomi phones? \u003cbr\u003e This book explains it all, including these key points: \u003cbr\u003e - The embedding of mobile Internet thinking, which is the backbone of the company \u003cbr\u003e - Clever marketing to Xiaomi users, making them feel part of the company and its products \u003cbr\u003e - Insistence on perfection in manufacturing \u003cbr\u003e - Design aspects that reach the consumers' hearts and minds \u003cbr\u003e - Integrating the Xiaomi phone into an ecosystem of products \u003cbr\u003e - Strengthening the Xiaomi brand through fans of the phones \u003cbr\u003e ...and more ways this incredible company is reshaping the mobile phone market. \u003cp\u003e\u003c\/p\u003e Lei Jun cofounded and chairs Xiaomi, the privately-held firm that is one of the largest Chinese smartphone makers, and was named the 87th-richest billionaire by Forbes Magazine, and is the 4th-richest person in China. The story of how he cofounded and developed Xiaomi smartphones in 2010 and how the company quickly grew into a world market leadership role in just a few short years has become a legend in entrepreneurial circles. In 2014, he was named \"Businessman of The Year\" by Forbes Asia.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Yaxuan Li\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1487800630\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781487800635\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Royal Collins Publishing Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/03\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 244\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.80w x 0.50d","brand":"Yaxuan Li","offers":[{"title":"Paperback","offer_id":43978309992703,"sku":"9781487800635","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_36523ace-13dd-4c50-9b7a-700fd1d19a5a.jpg?v=1683240830","url":"https:\/\/www.whiterainbookhouse.com\/products\/lei-juns-cards-yaxuan-li-9781487800635","provider":"WR Book House","version":"1.0","type":"link"}