{"product_id":"levels-of-corporate-globalization-p-kuchinka-9781349518487","title":"Levels of Corporate Globalization: Development of a Measurement Scale in the Context of Global Customer Management","description":"This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e P. Kuchinka\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349518484\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349518487\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.48d","brand":"P. Kuchinka","offers":[{"title":"Paperback","offer_id":48088061247743,"sku":"9781349518487","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b163f63a-6653-4bb9-a718-367981936f50.jpg?v=1769102891","url":"https:\/\/www.whiterainbookhouse.com\/products\/levels-of-corporate-globalization-p-kuchinka-9781349518487","provider":"WR Book House","version":"1.0","type":"link"}