{"product_id":"leveraging-brands-in-sport-business-mark-pritchard-9780415534840","title":"Leveraging Brands in Sport Business","description":"\u003cp\u003eThis edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as 'real-world' applied cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Pritchard\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415534844\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415534840\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/09\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 262\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.20w x 0.80d","brand":"Mark Pritchard","offers":[{"title":"Hardcover","offer_id":48136097235199,"sku":"9780415534840","price":165.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c284968c-a784-4ae4-98a6-fdae2f7db8a2.jpg?v=1770160491","url":"https:\/\/www.whiterainbookhouse.com\/products\/leveraging-brands-in-sport-business-mark-pritchard-9780415534840","provider":"WR Book House","version":"1.0","type":"link"}