{"product_id":"library-marketing-and-communications-cordelia-anderson-9780838947999","title":"Library Marketing and Communications: Strategies to Increase Relevance and Results","description":"\u003cp\u003eEffectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organizational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts. Focusing on big-picture strategies, she shares lessons learned from her 20+ year career in library marketing and communications. No matter what type or size of library you help to lead, by reading this book you will\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003egain insight into why libraries need to tell their stories more effectively than they are today;\u003c\/li\u003e\n\u003cli\u003ebe able to craft a strategic roadmap for marketing your library and communicating its value in a variety of ways that resonate with key audiences;\u003c\/li\u003e\n\u003cli\u003esee why improvements to the structure of your marketing and communications team can lead to better results;\u003c\/li\u003e\n\u003cli\u003elearn practical methods for incorporating audience research into your planning;\u003c\/li\u003e\n\u003cli\u003eknow how to remove customer barriers and discontinue practices that are thwarting your marketing efforts;\u003c\/li\u003e\n\u003cli\u003ereceive guidance on preparing for potential crises;\u003c\/li\u003e\n\u003cli\u003eunderstand how to be more community-focused by forming and sustaining partnerships; and\u003c\/li\u003e\n\u003cli\u003efeel confident in engaging with stakeholders so that they become your library's best ambassadors.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cordelia Anderson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0838947999\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780838947999\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e ALA Editions\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.38d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 02\/01\/2021 pg. 98","brand":"Cordelia Anderson","offers":[{"title":"Paperback","offer_id":44049122590975,"sku":"9780838947999","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3d180d71-bb5b-4d4a-9d78-4c35843f9e6f.jpg?v=1684999760","url":"https:\/\/www.whiterainbookhouse.com\/products\/library-marketing-and-communications-cordelia-anderson-9780838947999","provider":"WR Book House","version":"1.0","type":"link"}