{"product_id":"licensing-best-practices-robert-goldscheider-9780471219521","title":"Licensing Best Practices: The Lesi Guide to Strategic Issues and Contemporary Realities","description":"A definitive resource for professionals in licensing and technology management\u003cbr\u003e \u003cbr\u003e In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including: \u003cbr\u003e * Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America\u003cbr\u003e * Technology valuation\u003cbr\u003e * Technology management consulting\u003cbr\u003e * Licensing agreements and strategic partnerships\u003cbr\u003e * The expansion of the licensing profession\u003cbr\u003e * Patent procedures and protection in Europe\u003cbr\u003e * Trade secrets law and intellectual property assets\u003cbr\u003e * Issues in copyright, software, and Web sites\u003cbr\u003e * Trademarks, trade names, and trade dress\u003cbr\u003e * Licensing in the biotechnology industry\u003cbr\u003e * Pharmaceutical licensing\u003cbr\u003e * University licensing trends\u003cbr\u003e * Technology rights that are financial assets and instruments\u003cbr\u003e * IC-based corporate carve-outs\u003cbr\u003e * Licensing and litigation\u003cbr\u003e * ADR\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert Goldscheider\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471219525\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471219521\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/06\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 528\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.26h x 7.46w x 1.89d","brand":"Robert Goldscheider","offers":[{"title":"Hardcover","offer_id":48440967561471,"sku":"9780471219521","price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_63f7697e-0b6c-4bf5-8ded-7463237d0adf.jpg?v=1777187864","url":"https:\/\/www.whiterainbookhouse.com\/products\/licensing-best-practices-robert-goldscheider-9780471219521","provider":"WR Book House","version":"1.0","type":"link"}