{"product_id":"lifestyle-brands-s-saviolo-9781137285928","title":"Lifestyle Brands: A Guide to Aspirational Marketing","description":"What do Apple, Patagonia, Virgin and Slow Food have in common? \u003cp\u003e\u003c\/p\u003eWhy do millions of people identify with Nike and idolize Ferrari cars? Why are some brands simply fads that emerge suddenly and then disappear as quickly, while others become part of a lifestyle and are never forgotten? \u003cp\u003e\u003c\/p\u003eAntonio Marazza, General Manager of Landor Milan, and Stefania Saviolo, Professor at Bocconi University, investigate the reasons why some brands are adopted by people not for what they do, or what they stand for, but for the inspiration they provide. \u003cp\u003e\u003c\/p\u003eDrawing on both cutting-edge research and empirical observation, this book offers a practical guide to successfully manage authority, cult, icon and lifestyle brands with examples from industries such as automotive, fashion, luxury, design, where symbolic value creation is key.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e S. Saviolo, A. Marazza\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1137285923\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781137285928\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/05\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 141\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.40w x 0.70d","brand":"S. Saviolo","offers":[{"title":"Hardcover","offer_id":44120911446271,"sku":"9781137285928","price":79.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_eb465c7d-fd16-42b9-98d4-597a31376327.jpg?v=1687416968","url":"https:\/\/www.whiterainbookhouse.com\/products\/lifestyle-brands-s-saviolo-9781137285928","provider":"WR Book House","version":"1.0","type":"link"}