{"product_id":"lift-jeff-cunningham-9781510786738","title":"Lift: The Three Hidden Forces That Launch Remarkable Lives","description":"\u003cb\u003eNo one climbs alone. \u003c\/b\u003e\u003ci\u003e\u003cb\u003eLift\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e reveals the three hidden forces behind a successful career, a strong family, and a remarkable life. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eFormer \u003ci\u003eForbes \u003c\/i\u003epublisher and Arizona State University leadership professor Jeff Cunningham spent decades interviewing some of the world's highest achievers and greatest leaders--Warren Buffett, Michael Phelps, John McCain, Nikki Haley, David Petraeus, Lloyd Blankfein, and the partnership of FW de Klerk and Nelson Mandela, among others. \u003cp\u003e\u003c\/p\u003eWhat he discovered shattered one of America's favorite myths: \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThere is no such thing as a self-made success story.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eBehind every remarkable life, Cunningham found the same three hidden forces: \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThe Law of the First\u003c\/b\u003e\u003cbr\u003eThe mentor, coach, parent, or teacher who sees your potential before you do. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThe Power of Tight Circles\u003c\/b\u003e\u003cbr\u003eThe small group of people who keep believing when everyone else stops. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThe Rules of the Room\u003c\/b\u003e\u003cbr\u003eThe values, habits, and hidden codes that shape who rises and who doesn't. \u003cp\u003e\u003c\/p\u003eDrawing on extraordinary personal access and unforgettable stories, \u003ci\u003eLift\u003c\/i\u003e reveals how neighborhoods, teams, families, cultures, and communities create success that talent alone can never explain. \u003cp\u003e\u003c\/p\u003ePart biography, part social science, and part roadmap for personal growth, \u003ci\u003eLift\u003c\/i\u003e combines the storytelling of Malcolm Gladwell with practical insight for anyone seeking a more meaningful and successful life. It's perfect for readers of \u003ci\u003eOutliers\u003c\/i\u003e, \u003ci\u003eRange\u003c\/i\u003e, \u003ci\u003eThink Again\u003c\/i\u003e, and even \u003ci\u003eThe Psychology of Money\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003eDiscover the hidden forces that launch remarkable lives--and learn how to find them for yourself.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeff Cunningham\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1510786732\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781510786738\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Skyhorse Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/06\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.06lbs","brand":"Jeff Cunningham","offers":[{"title":"Hardcover","offer_id":48997487051007,"sku":"9781510786738","price":32.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/lift-jeff-cunningham-9781510786738","provider":"WR Book House","version":"1.0","type":"link"}