{"product_id":"light-your-sales-fuse-reese-gomez-9781956464412","title":"Light Your Sales FUSE: For Explosive Customer Growth","description":"\u003cp\u003eBusiness-to-business (B2B) selling of complex solutions requires an exceptionally high level of collaboration and iteration. Many organizations conquer the \"nail it\" phase-finding product-market fit and developing a winning business strategy. Yet, their pioneering ideas and innovations fail when they attempt to \"scale it,\" driving sales at an accelerated rate to reach their growth potential.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eLight Your Sales FUSE \u003c\/em\u003eby Reese Gomez provides a versatile approach to accelerate go-to-market (GTM) maturity and sales for not only reaching but exceeding short-term and long-term scaling objectives. SalesSparx's Focus, Unite, Sell, Expand (FUSE) method is a replicable formula for synchronizing company functions, quickly adapting to market conditions, and closing GTM capability gaps to accelerate growth. Supplying you with a proven roadmap for driving rapid goal attainment and revenue generation, \u003cem\u003eLight Your Sales FUSE\u003c\/em\u003e prepares organizations for pushing innovations to market. This book provides case studies specific to healthcare software, services, and technology companies but can be used by any B2B company that sells complex solutions regardless of industry.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Reese Gomez\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1956464417\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781956464412\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Brightray Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/14\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 188\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.63d","brand":"Reese Gomez","offers":[{"title":"Hardcover","offer_id":44213017280767,"sku":"9781956464412","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b5c30805-f905-4b93-8281-4bae056cb74a.jpg?v=1692111581","url":"https:\/\/www.whiterainbookhouse.com\/products\/light-your-sales-fuse-reese-gomez-9781956464412","provider":"WR Book House","version":"1.0","type":"link"}