{"product_id":"lightning-in-a-bottle-blaine-parker-9780996305211","title":"Lightning In A Bottle: Lightning In A Bottle: 3 Easy Rules For Writing More Profitable Radio Commercials","description":"\u003cb\u003eWARNING: THIS BOOK IS SHORT AND EXPENSIVE. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIt is merely 12,000 words long.\u003c\/b\u003e You can practically read that in your sleep. It's probably only 10% as long as another, very famous book by a Famous Ad Man On Advertising. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIf you believe you pay by the word, this book costs ten times more than his. \u003c\/b\u003eBut this book also challenges things you think you know. Things like, \"Say the advertiser's name in the first seven seconds of any radio commercial.\" \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThat's ludicrous. \u003c\/b\u003eIt's a rule for people who don't know how to be evocative, interesting or necessary. In the first seven seconds? The listener should be intrigued and want to hear more. The words should be captivating. Fascinating. Compelling. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThe listener should suddenly be plugged into an emotional charge demanding attention, forcing focus and inspiring action. \u003c\/b\u003eAt its best, a radio commercial captures lightning in a bottle. This little book explains how.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Blaine Parker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0996305211\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780996305211\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Slow Burn Marketing LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/02\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 76\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.16d","brand":"Blaine Parker","offers":[{"title":"Paperback","offer_id":48443821818111,"sku":"9780996305211","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_97ab59b7-1608-4c81-98ab-aa0d7eea1d94.jpg?v=1777208084","url":"https:\/\/www.whiterainbookhouse.com\/products\/lightning-in-a-bottle-blaine-parker-9780996305211","provider":"WR Book House","version":"1.0","type":"link"}