{"product_id":"like-martin-reeves-9798892790451","title":"Like: The Button That Changed the World","description":"\u003cp\u003e\u003cb\u003eA riveting, insider's look at the creation and evolution of the like button, and what it reveals about business, technology, and innovation--and us.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eOver seven billion times a day, someone taps a like button.\u003c\/p\u003e\u003cp\u003eHow could something that came out of nowhere become so ubiquitous and so familiar--and even so addictive? What problem does it solve for people, and why does a \"like\" feel so good? And by the way, who invented the like button in the first place?\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eLike\u003c\/i\u003e, bestselling author and renowned strategist Martin Reeves and coauthor Bob Goodson--Silicon Valley veteran and participant in the invention of the like button--take readers along on a fascinating quest to find out what's behind the world's friendliest icon. It's a story that starts out as simply as a thumbs-up cartoon but ends up presenting surprises and new mysteries at every turn, some of them as deep as anthropological history and others as speculative as the AI-charged future.\u003c\/p\u003e\u003cp\u003eBut this isn't just the story of the like button. It's so much more.\u003c\/p\u003e\u003cp\u003eUsing the origin story and evolution of the like button as a jumping-off point, the authors take readers on a fun and fascinating journey through the world of business, offering smart and surprising insights into technology, innovation, creativity, invention, and even us.\u003c\/p\u003e\u003cp\u003eFor such a small and unassuming invention to take on such scale and power, it must be tapping into something very, very big.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Martin Reeves, Bob Goodson\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798892790451\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Martin Reeves","offers":[{"title":"Hardcover","offer_id":46233197609215,"sku":"9798892790451","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2c474adb-a9f6-4a0a-bd71-d927166e040c.jpg?v=1728992342","url":"https:\/\/www.whiterainbookhouse.com\/products\/like-martin-reeves-9798892790451","provider":"WR Book House","version":"1.0","type":"link"}