{"product_id":"likeable-social-media-third-edition-dave-kerpen-9781260453287","title":"Likeable Social Media, Third Edition: How to Delight Your Customers, Create an Irresistible Brand, \u0026 Be Generally Amazing on All Social Networks That","description":"\u003cb\u003eHarness the power of social media to attract new customers and transform your business!\u003c\/b\u003e\u003cb\u003e \u003c\/b\u003eMore than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, \u003ci\u003eLikeable Social Media\u003c\/i\u003e reveals everything you need to know about building your brand and attracting \u0026amp; retaining loyal customers through smart, savvy social media engagement.\u003cbr\u003eThis updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You'll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms\/content, including Instagram, LinkedIn and Facebook stories. \u003cb\u003e\u003ci\u003eLikeable Social Media\u003c\/i\u003e shows you how to: \u003c\/b\u003e-Engage customers and crowdsource innovation online -Create content that resonates with consumers and provides value-Integrate social media into the entire customer experience-Effectively deal with criticism and negative feedback on social media-Grow your audience across social channels, and much more\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dave Kerpen, Michelle Greenbaum, Rob Berk\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1260453286\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781260453287\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/14\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 5.90w x 1.00d","brand":"Dave Kerpen","offers":[{"title":"Paperback","offer_id":44047821275391,"sku":"9781260453287","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ad4dd1e9-ca28-4e59-9627-b612150e02e7.jpg?v=1684992360","url":"https:\/\/www.whiterainbookhouse.com\/products\/likeable-social-media-third-edition-dave-kerpen-9781260453287","provider":"WR Book House","version":"1.0","type":"link"}