{"product_id":"linguanomics-gabrielle-hogan-brun-9781474238298","title":"Linguanomics","description":"Globalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. \u003ci\u003eLinguanomics\u003c\/i\u003e explains this multilingualism in a material, economic and cultural sense.\u003cbr\u003e\u003cbr\u003eWhat is the effect of this multilingualism on society, organizations and individuals? What are the economic benefits and drawbacks? Should we invest in language skills? Should there be interventionist policies, and if so, at what level? Should there be a global lingua mundi? The debate surrounding multilingualism is often clouded by emotion and prejudice. With an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at this charged area.\u003cbr\u003e\u003cbr\u003eThe result is \u003ci\u003eLinguanomics\u003c\/i\u003e: a major step towards a clearer understanding of the market potential of multilingualism, its benefits, costs and points of contention. Asking significant questions of profound concern to the future of global collaboration, \u003ci\u003eLinguanomics\u003c\/i\u003e is an essential guide to students, teachers, policy makers and politicians and anyone who cares about the role of language in the modern world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gabrielle Hogan-Brun\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1474238297\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781474238298\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Publishing PLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/09\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.70h x 5.00w x 0.60d","brand":"Gabrielle Hogan-Brun","offers":[{"title":"Paperback","offer_id":44072473329919,"sku":"9781474238298","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0c6dfb47-8157-4637-87fc-0a8915732ebf.jpg?v=1685442180","url":"https:\/\/www.whiterainbookhouse.com\/products\/linguanomics-gabrielle-hogan-brun-9781474238298","provider":"WR Book House","version":"1.0","type":"link"}