{"product_id":"linkedin-for-personal-branding-sandra-long-9781938015434","title":"LinkedIn for Personal Branding: The Ultimate Guide","description":"\u003cp\u003e\u003cstrong\u003eAMAZON #1 BESTSELLER - 2021 EDITION\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMake a real impact on LinkedIn \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLinkedIn for Personal Branding is truly unique because it provides: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- Strategies on how to position yourself - not just a \"how-to\" on features\u003c\/p\u003e\u003cp\u003e- Dozens of real examples and case studies\u003c\/p\u003e\u003cp\u003e- Best practices for each profile section\u003c\/p\u003e\u003cp\u003e- Six fresh new chapters about LinkedIn content with examples and strategies\u003c\/p\u003e\u003cp\u003e- Writing prompts, ideas, and five persona examples for the About essay (summary)\u003c\/p\u003e\u003cp\u003e- Five unique approaches to the work experience section\u003c\/p\u003e\u003cp\u003e- Specific advice for job seekers, executives, employees, salespeople, freelancers, and people with a portfolio career\u003c\/p\u003e\u003cp\u003e- Ways to measure and improve your personal LinkedIn experience\u003c\/p\u003e\u003cp\u003e- Strategies to build and leverage your brand on LinkedIn\u003c\/p\u003e\u003cp\u003e- Online Reader Resource website with additional resources and links\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAlso, you will learn how to: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- Be more easily found via LinkedIn and Google\u003c\/p\u003e\u003cp\u003e- Leverage images, videos, links, and new profile sections\u003c\/p\u003e\u003cp\u003e- Optimize your profile for search and first impressions\u003c\/p\u003e\u003cp\u003e- Attract prospects and employers with your profile and content\u003c\/p\u003e\u003cp\u003e- Become a thought leader\u003c\/p\u003e\u003cp\u003e- Build social proof with recommendations and endorsements\u003c\/p\u003e\u003cp\u003e- Write an impactful headline\u003c\/p\u003e\u003cp\u003e- Use best practices for Company page and Groups opportunities\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis book is written for: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e- Executives and future executives\u003c\/p\u003e\u003cp\u003e- Business owners and future business owners\u003c\/p\u003e\u003cp\u003e- Students and new grads\u003c\/p\u003e\u003cp\u003e- Independent professionals or consultants\u003c\/p\u003e\u003cp\u003e- Job seekers\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eSandra Long is a LinkedIn expert, consultant, author, and speaker. Her best-selling book is \u003cem\u003eLinkedIn for Personal Branding; The Ultimate Guide\u003c\/em\u003e. Sandra presented the first-ever TEDx talk about LinkedIn in 2019. The 11-minute speech is called \u003cem\u003eLinkedIn Community: A Super Power Hiding in Plain Sight\u003c\/em\u003e and is available on YouTube. Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sandra Long\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1938015436\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781938015434\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Post Road Consulting\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/28\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.55d","brand":"Sandra Long","offers":[{"title":"Paperback","offer_id":44044334301439,"sku":"9781938015434","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7905e133-2084-4ed4-bc01-3bdea71a811f.jpg?v=1684972250","url":"https:\/\/www.whiterainbookhouse.com\/products\/linkedin-for-personal-branding-sandra-long-9781938015434","provider":"WR Book House","version":"1.0","type":"link"}