{"product_id":"linkedinr-marketing-techniques-for-law-marc-w-halpert-9781641058636","title":"Linkedin(r) Marketing Techniques for Law and Professional Practices, Second Edition","description":"\u003cp\u003eHundreds of millions of global businesspeople use LinkedIn(R) daily as a power tool to forge connections, nurture relationships, assess business colleagues, and select professionals to rely on. After 11 years coaching and training professional practitioners--attorneys, consultants, CPAs, insurance producers, financial planners, and multi- and entrepreneurs; in fact, anyone offering services--author Marc W. Halpert revised the earlier edition of this field reference guide, its principles now even more time-tested.\u003c\/p\u003e\u003cp\u003eHere's what this book does differently than others on the market: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIt does not tell you what to do and where to click, with bland directions that go stale due to a change in LinkedIn(R); rather, \u003c\/li\u003e\n\u003cli\u003eIt offers long-term, practical, anecdotal marketing techniques that work: how and why to make all LinkedIn(R) sections work cohesively, based on the author's consulting experience with professionals in all fields.\u003c\/li\u003e\n\u003cli\u003eIn this second edition, he includes three guest chapters: staying aligned with ever-changing legal ethics guidelines, what attracts a recruiter to a professional practitioner's LinkedIn(R) profile, and how to use LinkedIn(R) as an integral part of any professional firm's marketing and branding strategy. In addition, the second edition answers the needs voiced by so many professionals, with brand-new resource material on emotional intelligence and the Japanese concept of Ikigai to enhance the LinkedIn(R) experience.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book you are holding can lead you to express why you do what you do and look \"amazing-er\" than competitors, showcasing your brand on LinkedIn(R).\u003c\/p\u003e\u003cp\u003eAn attorney emailed, \"This book gave me all the tools I needed to perfect my profile and be ready to get clients. . . .Working alongside your book is actually fun.\"\u003c\/p\u003e\u003cp\u003eA consultant to entrepreneurs commented, \"Finished in a day. Took copious notes. I have no doubt the tips and strategies in this book will enrich my online presence for years to come!\"\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marc W. Halpert\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1641058633\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781641058636\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e American Bar Association\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/05\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 252\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.60d","brand":"Marc W. Halpert","offers":[{"title":"Paperback","offer_id":46602784735487,"sku":"9781641058636","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d6162411-1ceb-435b-9343-002192f71818.jpg?v=1739695277","url":"https:\/\/www.whiterainbookhouse.com\/products\/linkedinr-marketing-techniques-for-law-marc-w-halpert-9781641058636","provider":"WR Book House","version":"1.0","type":"link"}