{"product_id":"little-bets-peter-sims-9781439170434","title":"Little Bets: How Breakthrough Ideas Emerge from Small Discoveries","description":"\u003cb\u003e\"An enthusiastic, example-rich argument for innovating in a particular way--by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes\" (\u003ci\u003eThe Wall Street Journal\u003c\/i\u003e).\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWhat do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins. \u003cp\u003e\u003c\/p\u003eReporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter Sims\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1439170436\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781439170434\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Simon \u0026amp; Schuster\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/16\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.50w x 0.70d","brand":"Peter Sims","offers":[{"title":"Paperback","offer_id":44050725896447,"sku":"9781439170434","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fe188928-7b9e-4d73-a35e-1b81ad1db2b5.jpg?v=1685008884","url":"https:\/\/www.whiterainbookhouse.com\/products\/little-bets-peter-sims-9781439170434","provider":"WR Book House","version":"1.0","type":"link"}