{"product_id":"living-in-the-innovation-age-tarak-modi-9780615562858","title":"Living in the Innovation Age: Five Principles for Prospering in this New Era","description":"\u003ci\u003eInnovation is not about a faster horse...\u003c\/i\u003e \u003cbr\u003e\u003cbr\u003e Have you ever wondered why only a handful of companies are so successful at continuously introducing game changing innovations? \u003cbr\u003e\u003cbr\u003e Most experts agree that we have transitioned into The Innovation Age - an age where innovation is not an option, nor a luxury, but an absolute necessity for survival and success. So how does one thrive in this new era of constant innovation? The answer lies in understanding how successful companies such as Procter \u0026amp; Gamble, 3M, Google, Apple, and many others have embraced innovation to continuously venture into new and unchartered waters. \u003cbr\u003e\u003cbr\u003e In Living in the Innovation Age, author and innovation expert, Tarak Modi discusses five principles of innovation based on his experience and research over the years that can help organizational leaders and companies prosper in this fundamentally unique era of innovation. \u003cbr\u003e\u003cbr\u003e In addition, Modi offers practical advice on several powerful techniques that anyone can use to make innovation work in their organization. To help organizations embark on their innovation journey, he explains the typical innovation lifecycle and presents a pragmatic, ready-to-use innovation maturity model that lays out a roadmap of proven techniques to help organizations improve their innovation \"maturity.\" \u003cbr\u003e\u003cbr\u003e \u003ci\u003eHighlights include: \u003c\/i\u003e \u003cul\u003e \u003cli\u003eFive principles that can help companies prosper in the Innovation Age.\u003c\/li\u003e \u003cli\u003ePractical advice on several powerful techniques that anyone can use to make innovation work in their own organization. \u003c\/li\u003e \u003cli\u003eAn explanation of the typical innovation lifecycle, innovation metrics, and a pragmatic, ready-to-use innovation maturity model that can help any organization embark on its innovation journey. \u003c\/li\u003e \u003cli\u003eInsights into key concepts including the \"customer centric paradox\" and the \"first mover advantage fallacy.\"\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tarak Modi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 061556285X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780615562858\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Teknirvana\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/06\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.39d","brand":"Tarak Modi","offers":[{"title":"Paperback","offer_id":48441141428479,"sku":"9780615562858","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e1b9c99f-21d8-4fa9-86f9-ed0c2c1f0fcb.jpg?v=1777188971","url":"https:\/\/www.whiterainbookhouse.com\/products\/living-in-the-innovation-age-tarak-modi-9780615562858","provider":"WR Book House","version":"1.0","type":"link"}