{"product_id":"localglobal-shakespeare-and-advertising-mzarta-minier-9781032226101","title":"Local\/Global Shakespeare and Advertising","description":"\u003cp\u003e\u003cem\u003eLocal\/ Global Shakespeare and Advertising \u003c\/em\u003eexamines the local\/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century. The volume considers the pervasiveness of Shakespeare's marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries. With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare's selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Márta Minier\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032226102\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032226101\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/27\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 268\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.60d","brand":"Márta Minier","offers":[{"title":"Paperback","offer_id":48175775351039,"sku":"9781032226101","price":56.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_91bdf889-ee39-49eb-893a-70bd14e1c0f3.jpg?v=1771335827","url":"https:\/\/www.whiterainbookhouse.com\/products\/localglobal-shakespeare-and-advertising-mzarta-minier-9781032226101","provider":"WR Book House","version":"1.0","type":"link"}