{"product_id":"localizing-apps-johann-roturier-9781138803596","title":"Localizing Apps: A Practical Guide for Translators and Translation Students","description":"\u003cp\u003eThe software industry has undergone rapid development since the beginning of the twenty-first century. These changes have had a profound impact on translators who, due to the evolving nature of digital content, are under increasing pressure to adapt their ways of working. \u003ci\u003eLocalizing Apps\u003c\/i\u003e looks at these challenges by focusing on the localization of software applications, or apps. In each of the five core chapters, Johann Roturier examines: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eThe role of translation and other linguistic activities in adapting software to the needs of different cultures (localization);\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eThe procedures required to prepare source content before it gets localized (internationalization);\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eThe measures taken by software companies to guarantee the quality and success of a localized app.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eWith practical tasks, suggestions for further reading and concise chapter summaries, \u003ci\u003eLocalizing Apps\u003c\/i\u003e takes a comprehensive look at the transformation processes and tools used by the software industry today. \u003c\/p\u003e\u003cp\u003eThis text is essential reading for students, researchers and translators working in the area of translation and creative digital media.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Johann Roturier\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138803596\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138803596\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/19\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 222\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.47d\u003c\/p\u003e","brand":"Johann Roturier","offers":[{"title":"Paperback","offer_id":44063780045055,"sku":"9781138803596","price":56.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b0d1ba73-932a-454c-b12f-08c820c40f38.jpg?v=1685391603","url":"https:\/\/www.whiterainbookhouse.com\/products\/localizing-apps-johann-roturier-9781138803596","provider":"WR Book House","version":"1.0","type":"link"}