{"product_id":"location-and-personalisation-daniel-ralph-9780863413384","title":"Location and Personalisation: Delivering Online and Mobility Services","description":"\u003cp\u003eThe world is charging towards the new network technologies of broadband and 3G, and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies. With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementatio of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Daniel Ralph\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0863413382\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780863413384\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Institution of Engineering \u0026amp; Technology\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/06\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.14lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d","brand":"Daniel Ralph","offers":[{"title":"Hardcover","offer_id":47202684698879,"sku":"9780863413384","price":155.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7acf87e9-b0a1-4475-861c-c227b9128865.jpg?v=1756833102","url":"https:\/\/www.whiterainbookhouse.com\/products\/location-and-personalisation-daniel-ralph-9780863413384","provider":"WR Book House","version":"1.0","type":"link"}