{"product_id":"logos-that-last-allan-peters-9780760383179","title":"Logos That Last: How to Create Iconic Visual Branding","description":"\u003cb\u003eLearn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in \u003ci\u003eLogos That Last\u003c\/i\u003e.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this \u003cb\u003elandmark guide for designers and brand strategists of any level\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003e Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in \u003ci\u003eLogos that Last\u003c\/i\u003e for the very first time. Learn how to \u003cb\u003ebuild great relationships with clients\u003c\/b\u003e, while \u003cb\u003ecultivating consistency and productivity\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eLogos that Last\u003c\/i\u003e also includes: \u003cbr\u003e \u003cul\u003e\n\u003cli\u003e Detailed case studies that follow designs from concept to completion \u003c\/li\u003e\n\u003cli\u003e Tips for turning a good idea into a great logo \u003c\/li\u003e\n\u003cli\u003e Strategies for extending a great logo into a dynamic brand system \u003c\/li\u003e\n\u003cli\u003e Advice for turning your passion into your profession \u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e With \u003ci\u003eLogos that Last\u003c\/i\u003e, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Allan Peters\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0760383170\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780760383179\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rockport Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/07\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.10h x 8.70w x 0.80d","brand":"Allan Peters","offers":[{"title":"Hardcover","offer_id":44130350563583,"sku":"9780760383179","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7b4ade3e-b032-4ee1-b897-6db1aef34e07.jpg?v=1687468903","url":"https:\/\/www.whiterainbookhouse.com\/products\/logos-that-last-allan-peters-9780760383179","provider":"WR Book House","version":"1.0","type":"link"}