{"product_id":"long-term-impact-of-marketing-dominique-m-hanssens-9789813229792","title":"Long-Term Impact of Marketing: A Compendium","description":"Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dominique M. Hanssens\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9813229799\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789813229792\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e World Scientific Publishing Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/30\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 656\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.29lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 1.38d","brand":"Dominique M. Hanssens","offers":[{"title":"Hardcover","offer_id":44079706767615,"sku":"9789813229792","price":238.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_97bb5e33-ecd2-4c6c-8230-e8405e80e6da.jpg?v=1685482674","url":"https:\/\/www.whiterainbookhouse.com\/products\/long-term-impact-of-marketing-dominique-m-hanssens-9789813229792","provider":"WR Book House","version":"1.0","type":"link"}