{"product_id":"longview-dennis-p-weber-9780738596037","title":"Longview","description":"From his command post in a downtown Kansas City skyscraper, the nation's foremost lumberman, R.A. Long, received the devastating report from his company's timber scouts in 1918: his sources for raw material were nearly exhausted. The once-lush pine and oak forests of the Mississippi Delta had been stripped clean and converted into farmland. Now, his Long-Bell Lumber Company was at a crossroads. The timber baron put the question to a vote by his board of directors: disband or build the world's largest lumber mill somewhere else? This group of middle-aged men looked upon R.A. Long as a father figure and a proverbial King Midas, able to turn wood into gold. Their decision was easy: they wholeheartedly endorsed the plan to build. And their vision became the Longview story, combining social engineering, modern marketing, and a whole lot of money into a 20th-century urban success story.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dennis P. Weber, Karen Dennis, Sue Maxey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0738596035\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780738596037\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Arcadia Publishing (SC)\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/17\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.40w x 0.30d","brand":"Dennis P. Weber","offers":[{"title":"Paperback","offer_id":44522262921471,"sku":"9780738596037","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bb6704f4-e3c0-41d5-81b1-e21552818be1.jpg?v=1700156359","url":"https:\/\/www.whiterainbookhouse.com\/products\/longview-dennis-p-weber-9780738596037","provider":"WR Book House","version":"1.0","type":"link"}