{"product_id":"lookers-into-bookers-the-tourism-chris-torres-9781916147324","title":"Lookers into Bookers, The Tourism Marketing Blueprint: Marketing Strategies for Tour Operators and Tourism Businesses","description":"\u003cp\u003eThis book is for any\u003cstrong\u003e tour operator, tourism or hospitality business, or marketing agency\u003c\/strong\u003e looking to\u003cstrong\u003e master the art of marketing\u003c\/strong\u003e a travel-related business effectively.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhile the strategy outlined is focused on a multi-day tour operator, the principles apply to any experience-based travel business. Content and demographics may shift, but how you engage, inspire, and tell your story to your target audience will always be the key to success.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIf you want to understand how various elements of marketing come together into a unified, effective strategy, this book will guide you through every step. By focusing on the core stages of the\u003cstrong\u003e consumer journey-dreaming, planning, booking, experiencing, and sharing\u003c\/strong\u003e-you'll learn how to move potential customers through these phases seamlessly.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eUltimately, this book will help you turn\u003cstrong\u003e lookers into bookers\u003c\/strong\u003e and grow your business with a comprehensive, long-term marketing approach.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris Torres\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1916147321\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781916147324\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Marketing Coach\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.93lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.58d","brand":"Chris Torres","offers":[{"title":"Paperback","offer_id":46334398464255,"sku":"9781916147324","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6902d9da-229c-41ba-9607-4c8625fc1460.jpg?v=1731466732","url":"https:\/\/www.whiterainbookhouse.com\/products\/lookers-into-bookers-the-tourism-chris-torres-9781916147324","provider":"WR Book House","version":"1.0","type":"link"}