{"product_id":"looking-beyond-the-runway-nawal-k-taneja-9781409400998","title":"Looking Beyond the Runway: Airlines Innovating with Best Practices while Facing Realities","description":"Nawal Taneja is a career analyst of the global airline industry with wide-ranging experience in the aviation industry, academia, and public policy. To help airline executives become informed of new competitive games, the author analyzes numerous business sectors such as auto, hospitality, retail, technology, and entertainment. For example, relevant lessons can be learned from the strategic mistakes made by the US automakers. Likewise, emergent and compelling insights can be gained in superior customer experience from Ritz Carlton and Zappos, and in value-creating innovation from Cirque du Soleil and Zipcar. The book also features a multitiude of forewords from airlines and related businesses to provide readers with multiple perspectives on the changing landscape in the global airline industry.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nawal K. Taneja\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1409400999\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781409400998\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/07\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 354\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.81d","brand":"Nawal K. Taneja","offers":[{"title":"Hardcover","offer_id":48449561788671,"sku":"9781409400998","price":72.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_58614056-77d3-421f-93c9-3360b7301711.jpg?v=1777263935","url":"https:\/\/www.whiterainbookhouse.com\/products\/looking-beyond-the-runway-nawal-k-taneja-9781409400998","provider":"WR Book House","version":"1.0","type":"link"}