{"product_id":"looking-good-lynne-luciano-9780809066384","title":"Looking Good: Male Body Image in Modern America","description":"\u003cp\u003e\u003cb\u003eA valuable examination of the tyranny of body image--this time over men\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eNot so long ago, what the average American man did mattered more than how he looked. Since the 1970s, however, projecting the right look has become more and more essential, and men are spending millions of dollars on fitness training, bodybuilding, hair replacement, and cosmetic surgery in the relentless pursuit of physical perfection.\u003c\/p\u003e\u003cp\u003eWhat has caused American men to fall into the beauty trap so long assumed to be a special danger for women? This book looks at the confluence of social, economic, and cultural changes that have shaped the new cult of male body image in postwar America. Lynne Luciano explores what men are doing to themselves, asks why they are doing it, and discovers what this new world tells us about American society today.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lynne Luciano\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0809066386\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780809066384\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Farrar, Strauss \u0026amp; Giroux-3pl\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/09\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.68h x 5.52w x 0.81d","brand":"Lynne Luciano","offers":[{"title":"Paperback","offer_id":44059795947775,"sku":"9780809066384","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_344be01a-5add-40d9-8879-4b53768abbc7.jpg?v=1685060385","url":"https:\/\/www.whiterainbookhouse.com\/products\/looking-good-lynne-luciano-9780809066384","provider":"WR Book House","version":"1.0","type":"link"}