{"product_id":"loose-leaf-for-advertising-and-george-e-belch-9781264075065","title":"Loose Leaf for Advertising and Promotion","description":"Today, we are experiencing the most \u003cb\u003edynamic and revolutionary changes of any era\u003c\/b\u003e in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples\u003cbr\u003e-Contains Ethical Perspectives as well as Digital\/Social Media Perspectives throughout\u003cbr\u003e-Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.\u003cbr\u003e-\u003cb\u003eNew in Connect!\u003c\/b\u003e Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video Library\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e George E. Belch, Michael A. Belch\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1264075065\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781264075065\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/04\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 848\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Loose Leaf\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 10.63w x 1.10d","brand":"George E. Belch","offers":[{"title":"Loose Leaf","offer_id":47202838741247,"sku":"9781264075065","price":205.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a572794c-4b25-4428-93e5-022fc022ec04.jpg?v=1756833563","url":"https:\/\/www.whiterainbookhouse.com\/products\/loose-leaf-for-advertising-and-george-e-belch-9781264075065","provider":"WR Book House","version":"1.0","type":"link"}