{"product_id":"loose-leaf-for-new-products-c-merle-crawford-9781260512021","title":"Loose Leaf for New Products Management","description":"\u003cp\u003e\u003cb\u003eCrawford's New Product Management 12e \u003c\/b\u003eprovides the management approach to teaching new products, with the perspective of marketing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAdopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most importance and\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003einterest to new product managers. Significant updates can be found throughout, and great pains have been taken to present the \"best practices\" of industry and relevancy to readers.\u003c\/p\u003e\u003cp\u003ePast adopters of New Products Management will notice major changes in this edition.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhile there are some changes in virtually every chapter, some of the most substantial\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003echanges are as follows: \u003c\/p\u003e\u003cp\u003e1.We have made major additions and updates to the cases to provide more plentiful\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eand more current examples. We retired several cases from the previous edition, \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ewrote many new cases, and thoroughly updated many others. New cases\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003efor this edition include: Oculus Rift, Adidas Parley sustainable running shoes, \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGoogle Glass, Indiegogo, Tesla, Chipotle, Chick-fil-A, Corporate Social Responsibility\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eat Starbucks, and many others. As always, we aim to offer a mix of high tech\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eproducts and consumer products and services in the set of cases.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e2.In addition, we have substantially updated examples throughout the text wherever\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003epossible.We try to make use of illustrative examples that will resonate with\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003etoday's students wherever possible. Of course, we welcome the reader's comments\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eand suggestions for improvement.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e3.There continues to be much new research in new products, and we have tried to\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003estay current on all of these topics. Readers will notice new or expanded coverage\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eof portfolio management, value curve creation, the TRIZ method, crowd-sourcing, \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ecrowdfunding, observational research, open innovation, organizational structure, \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e3D modeling, beta testing, sustainable product development, and frugal\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003einnovation, among other topics.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e4.We continue the practice of referencing Web sites of interest throughout the\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003etext, and we have added the web addresses for several useful YouTube videos\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eand other resources.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e C. Merle Crawford, C. Anthony Di Benedetto\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1260512029\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781260512021\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/21\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 512\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Loose Leaf\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.23lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 7.20w x 0.70d","brand":"C. Merle Crawford","offers":[{"title":"Loose Leaf","offer_id":47244105285887,"sku":"9781260512021","price":205.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_94f35ca9-79a1-4b15-a504-56af5945d526.jpg?v=1758134950","url":"https:\/\/www.whiterainbookhouse.com\/products\/loose-leaf-for-new-products-c-merle-crawford-9781260512021","provider":"WR Book House","version":"1.0","type":"link"}