{"product_id":"love-as-a-kpi-utibe-bassey-9798992409222","title":"Love as a KPI: The Surprising Strategic Advantage of Great Companies","description":"\u003cp\u003eLove in business does not compete with profit. Rather, it is the foundation of lasting success. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eLove as a KPI: The Secret to Unlocking Sustainable Business Success\u003c\/i\u003e challenges the way we define success in business. For too long, organizations have focused narrowly on financial returns, market share, and efficiency while overlooking the most powerful driver of lasting impact: how people are left as a result of their interactions with the organization.\u003cp\u003eCustomers, employees, investors, suppliers, and communities are not inputs to transactions. They are stakeholders whose loyalty, trust, and advocacy determine long-term growth and resilience.\u003c\/p\u003e\u003cp\u003eIn this groundbreaking book, Utibe Bassey argues that love belongs not only in our personal lives but also at the center of business strategy. Defined as the perspective, posture, and practice of prioritizing the true needs and betterment of others, love is both deeply human and strategically pragmatic. It is measurable, actionable, and directly tied to sustainable success.\u003c\/p\u003e\u003cp\u003eThrough research, vivid examples, and practical tools, \u003ci\u003eLove as a KPI\u003c\/i\u003e equips leaders to embed love into the fabric of their organizations. The framework is built on five indicators of love-Empathy, Generosity, Grace, Truth, and Sacrifice-and applied through four organizational levers: Leadership, Offerings, Value, and Engagement.\u003c\/p\u003e\u003cp\u003eFor executives, entrepreneurs, and managers, this book offers both a perspective shift and a playbook. Readers will learn how love drives loyalty, reduces risk, fuels innovation, strengthens resilience, and builds organizations that people commit to for the long term.\u003c\/p\u003e\u003cp\u003eIf you want to grow a business that performs, endures, \u003ci\u003eand\u003c\/i\u003e uplifts, \u003ci\u003eLove as a KPI\u003c\/i\u003e shows you how.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Utibe Bassey\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798992409222\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sense \u0026amp; Soul LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/07\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 168\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.36d","brand":"Utibe Bassey","offers":[{"title":"Paperback","offer_id":48454258098431,"sku":"9798992409222","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1dec2999-e760-4dce-9ed7-98f01e5ab399.jpg?v=1777305134","url":"https:\/\/www.whiterainbookhouse.com\/products\/love-as-a-kpi-utibe-bassey-9798992409222","provider":"WR Book House","version":"1.0","type":"link"}