{"product_id":"love-at-first-launch-erin-s-rollenhagen-9798993726502","title":"Love at First Launch: A Visionary's Guide to Bringing Extraordinary Tech to Life","description":"\u003cp\u003e\u003cstrong\u003eLaunch the product that will delight and inspire users, reshape your business, and redefine your industry.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you are a leader nurturing a technology idea that could grow into the model for others to follow, you know the pressure to nail it the first time. If you are a visionary who's been disheartened after spending months-or even years-on an app, web software, or SaaS product, only to see a watered-down launch that checks the box and little else, you know the pain of disappointment.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat do the most successful brands like Apple, Uber, Dyson, and Notion know about winning and inspiring user adoration that you don't?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe entrepreneur behind over 200 successful tech launches spanning big brands to startups, Erin Rollenhagen, lifts the curtain on the strategy for a winning platform. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou will learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy your feature list is secondary to how you make users feel\u003c\/li\u003e\n\u003cli\u003eHow to choose an irresistible product archetype\u003c\/li\u003e\n\u003cli\u003eHow to use scientific principles to drive the sticky behaviors that keep people coming back\u003c\/li\u003e\n\u003cli\u003eHow to integrate AI and personalization that deepens connections \u003c\/li\u003e\n\u003cli\u003eHow to use a roadmap and strategic timelines to continually elevate your product\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDon't settle for better-create \u003cem\u003eunforgettable\u003c\/em\u003e.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Erin S. Rollenhagen\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798993726502\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Dawnaroo Group LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/23\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.75d","brand":"Erin S. Rollenhagen","offers":[{"title":"Hardcover","offer_id":48447280349439,"sku":"9798993726502","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_91c9f713-dc15-46f6-adab-3c8c539906ec.jpg?v=1777230055","url":"https:\/\/www.whiterainbookhouse.com\/products\/love-at-first-launch-erin-s-rollenhagen-9798993726502","provider":"WR Book House","version":"1.0","type":"link"}