{"product_id":"love-fear-shantini-munthree-9781480871885","title":"Love + Fear: Mastering the Primal Motives of Buyers","description":"\u003cp\u003e\u003cb\u003eLove + Fear Mastering the Primal Motives of Buyers\u003c\/b\u003e shares a simple marketing framework that anyone can use, from an entrepreneur with a disruptive idea to the chief marketing officer of a Fortune 500 company. \u003c\/p\u003e \u003cp\u003eShantini Munthree, who has built and transformed leading brands throughout the world, cuts to the chase on brand positioning, explaining gaps in buyer behavior that have long frustrated marketers.\u003c\/p\u003e \u003cp\u003eBy drawing on work at Vanguard, Procter \u0026amp; Gamble, SABMiller (now under Anheuser-Busch InBev SA\/NV), Sara Lee, and Caterpillar, and by sharing case studies from others, the author: \u003c\/p\u003e \u003cp\u003e- strips away layers of brand positioning strategy and races you to the heart of a brand;\u003c\/p\u003e \u003cp\u003e- reveals how to woo new buyers by taking on a macroaffection or macroinfliction-two new concepts;\u003c\/p\u003e \u003cp\u003e- unpacks and tackles buyer objections and unexplored emotional deal killers; and\u003c\/p\u003e \u003cp\u003e- shares proven strategies to tap into the deepest human motivations to turn buyers into brand advocates.\u003c\/p\u003e \u003cp\u003eBy the end of this book, you'll be ready to unveil the real why of your brand, link it to a what that your buyer cares about, and do so in a way that elevates your brand above competitors.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Shantini Munthree\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1480871885\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781480871885\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Archway Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/22\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.75d","brand":"Shantini Munthree","offers":[{"title":"Hardcover","offer_id":48065632305407,"sku":"9781480871885","price":35.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3894890f-50f6-4b6e-9ee4-bc6d638588c2.jpg?v=1768676242","url":"https:\/\/www.whiterainbookhouse.com\/products\/love-fear-shantini-munthree-9781480871885","provider":"WR Book House","version":"1.0","type":"link"}